Herpreet will now be responsible for the commercial aspect of the business for the whole of the UK and export and will oversee and assist the continuing growth of VDC and the Van Damme brand in multiple markets across the world. 

Herpreet, who joined VDC in 2014, has a wealth of industry knowledge and previously managed VDC’s export and customer services department .

Singh commented: “I am thrilled to have been given the opportunity to be able to expand my role in this way. We have weathered an incredibly difficult time during the pandemic and have emerged more resilient with so much to look forward to.  Van Damme as a brand has never been stronger and VDC has many interesting projects in the pipeline - both domestically and internationally.  I’m excited to drive the commercial side of the business and look forward to continuing to work with our clients closely to ensure they get the service they expect from VDC.”

Niall Holden, founder and CEO of VDC Trading, commented: “We’re delighted that Herpreet has taken on the role of commercial director.  Herpreet is integral to achieving our ambitious vision and growth plan amidst the post-pandemic recovery and was the obvious choice for this position, with her extensive experience and positive, can-do approach that inspires and encourages others.  She continues to have an excellent relationship with both our international and UK customer base and we look forward to  maintaining our position as a brand leader in the audio industry under her commercial stewardship and look forward to achieving new heights.”