VDC Trading have been peddling cable since 1987. Having not celebrated a birthday since their 25th at Abbey Road studios, this year’s celebrations stepped it up a notch. VDC’s party, dubbed the ‘BIG THREE ONE’, showed that without a doubt, VDC know how to celebrate in style.
Held at the historic St. Pancras Renaissance Hotel on 21st November, VDC celebrated their 31st. The evening began with an influx of colleagues, customers, suppliers, peers and friends, all of whom have contributed to VDC’s illustrious 31-year history. The 180-some guests donned bespoke VDC ‘BIG THREE ONE’ lanyards, making the event all the more exclusive.
The unique, fairy-tale like building provided the perfect backdrop for this special occasion. The event itself was held in the Ladies Smoking Room within the hotel. Steeped in history the Ladies Smoking Room was the first public place in the UK where women were legally allowed to smoke, although it’s no surprise that nowadays that’s no longer allowed. The terrace on the other hand, did provide a breath of fresh air from the buzz inside the room, offering views of the King’s Cross and St Pancras area. The rest of the hotel isn’t lacking in notability either, with the grand staircase featuring in the Spice Girls ‘Wannabe’ music video and the rest of the hotel being used for a number of feature films over the years.
An hour or so into the party, Niall Holden CEO made a short and sweet speech, thanking all of those around him who have helped make the past 31 years such a success. Carvin Jones shortly followed, providing the nights entertainment. His blues trio thrilled the crowd and Carvin treated the audience to guitar solos and wandered the room playing one-to-one with some lucky guests. After two sets Carvin packed away and VDC’s own Will Stead was left in charge of music for the remainder of the evening. His playlist consisted of a range of genres from classic rock to the most current sounds. His playlist kept the atmosphere light and buzzy, something that carried on into the early hours.
The Ladies Smoking Room was scattered with VDC and Van Damme products and freebies, all showcasing the newly released branding and logos. The goodie bags which included gender benders, a mag light, multi tool and more, will prove as a saving grace for anyone caught short with some cable. The long anticipated Van Damme website was also on display for all to see and browse.
VDC have grown exponentially from a spare room in Hackney to an office-block and warehouse in King’s Cross. VDC continues to go from strength to strength. The party allowed for all those that have worked at or with VDC over the past 31 years, to step back and reflect on its success.
The success of VDC isn’t measured just by numbers and growth, but by its employees, the relationships it has formed and the reputation it has built over the years. All of which were demonstrated by the turn out at the event, with everyone eager to help VDC celebrate their 31st Birthday.