The Euro 2016 Football Championships in France demanded a huge array of broadcast devices and SmartCart Technology Ltd was asked to supply one of their cutting edge units by US Sports broadcaster ESPN. The SmartCart is a 72-inch mobile high brightness interactive screen attached to a custom equipped cart for broadcast applications. To allow the broadcast studios to link to the unit, the company needed two 110 metre Pliosil fibre optic looms, each one with 2 x Opticalcon single mode quads and a 32 amp mains lead.
SmartCart Technology Ltds Managing Director Gil Cowie said: “When we were asked to supply the SmartCart for the Euros, we needed the fibre looms at very short notice and VDC Trading was the only company which could help us. All the other broadcast suppliers quoted us three weeks delivery which would have meant missing the deadline. Adam Jafrabadi and team came up with the goods well inside the time, I have to say the ability to turn the job round under such pressure is a sign of their credibility and dedication to the needs of their customers. They saved the day for us.”
SmartCart SVX is an innovative, highly cost effective, solution to providing enhanced outside broadcasts which provides a presentation and analysis platform for remote production.
The system, loaded with compelling content, analysis gives viewers greater event insight, clarity of information and more engaged access to their sporting heroes. It allows the viewer to leave the confines of the presentation studio and be amongst the crowds and closer to the action, giving viewers a greater sense of “being there” at any sport events.
SmartCart Technology Ltd currently has operations in UK, Europe and USA with fully supported turnkey provision for Sports Broadcasters.
VDC Technical Manager Adam Jafrabadi added: “Gil called me a week before he was due out to France for the Euro’s looking for a OpticalCon power split system. Neutrik were quoting 3 weeks so we had no choice but to go down the pliosil loom route, not ideal but would get them out of trouble. I hate pliosilling at the best of times but we got there in the end. It was a frustrating job but not as frustrating as watching England!”
To obtain further information on how SmartCart SVX can benefit your sports broadcast operations or to obtain a quotation please contact:
Gil Cowie at