North London-based cable specialists VDC is to expand its core markets beyond live sound, broadcast and touring into a more project-focused model by targeting specification sales within the construction and development sectors. So says Tim Fox, newly appointed sales manager with 16 years experience in electrical, construction and custom installation industries. He joins following seven years at Opus Technologies. Furthermore, Fox reveals, VDC will continue to develop its healthy export markets by appointing new distributors and maximising co-branded opportunities. (An agreement with a North American guitar manufacturer will be revealed early in 2011.)
The company has invested further by growing the support team with the addition of Laura Mole, formerly a lecturer in music technology. “Our technical support is unrivalled and whether we are talking to the technicians on the Muse tour or speaking with Pentax about endoscope cabling, it is critical we give razor-sharp information,” adds Fox. His experience can be seen as providing significant leverage into the areas now attracting extra VDC investment.
Stock profile and infrastructure have also seen heavy investment. Adding to the current 30,000sqft (2,780sqm) in London, VDC has purchased an additional 10,000sqft facility in Lymington, Hampshire. This is primarily to support the growing Van Damme Marine business that provides cabling solutions to the mega yacht industry.
Managing director Niall Holden adds: “At VDC we will continue to maintain our passion for first-class quality and technical expertise. Providing superior products or advice is always going to be less of a headache than selling junk. We are constantly reviewing our systems and seeking feedback on our service and products. I’ve always found the biggest problem in business is to recognise the problem – especially in Britain, people don’t always want to tell you so it’s easier just to get it right first time. Without the correct quality cabling a lot of things can go wrong!”
VDC will also continue on a recruitment drive motivated by the rich opportunities in other allied industries requiring quality cabling such as the automotive and domestic market. “It is vital to us that customers large or small have a good experience when dealing with VDC, so recruitment and training are at the core of this philosophy,” comments Holden. “Managing change during expansion can be a very tricky dynamic but it is my job to make sure VDC has the vision and capacity to grow into new markets that are complementary to our existing ones,” adds Holden.
According to Holden, sales have been very strong both in the UK and export, as a result VDC has bucked the trend and had 10 consecutive months of year-on-year growth, including a record-breaking month in June. The company has also enjoyed a very successful festival season, supplying cable to the infrastructure at Glastonbury, The Big Chill, Latitude, Green Man and many more events.