UK cable specialist VDC Trading has launched a new print advertising campaign featuring ‘The Wire Man’ – a 1950’s Rock &: Roll star constructed entirely of colourful Van Damme classic microphone and classic quad cable.
The striking image, complete with a rockabilly quiff, clutches a vintage 1954 Martin D28 guitar and sings his heart out into an equally vintage 1950’s Shure microphone.
Creating The Wire Man took days of painstaking work, which was undertaken by London-based design company Mr. Smith. The first step was straightforward: Matt Haydock, son of Mr. Smith designer Eddie Haydock, donned a black boiler suit and balaclava before being wrapped in multi-coloured hoops of cable. He then posed on a wooden stage with the guitar and microphone and was photographed – an uncomfortable process that involved striking difficult poses where he was often held in place by chock of wood under his heels. The images were imported into Photoshop and digitally manipulated to remove the outline of Matt’s body. Separate hoops of cable were also photographed so that the back of The Wire Man could be created to give a 3D effect.
“It took many hours in Photoshop to create the final image, but we are all delighted with the result,” says Mr. Smith designer Andy Ray who dreamed up the idea. “The pose is very authentic and the figure looks almost real. The techniques we used can easily be applied to create other recognisable celebrity figures and we hope to develop the theme to extend VDC’s campaign in the future.”
Niall Holden, Managing Director of VDC, adds: “The campaign is intended to reflect VDC’s music industry heritage, so we designed the ad to resemble a flyer for a gig and sourced real 1950’s props to make the figure look convincing. Vintage guitar specialist Micky Gould kindly loaned the guitar, while Phil Harris, of Harris Hire, loaned the microphone and stand. It is important for us at VDC to keep things funky and interesting and the idea of making cable into an iconic shape appealed to us at once. We think this campaign will equally appeal to the many rock and roll artists who tour and record using our cable.”